Question 1

What is Max Potential?

Accepted Answer

Max Potential is Turkey's first athlete incubator. We identify high-potential young athletes and build a personalized expert team for each one: sport director, Buddy, physiotherapist, nutritionist, sports psychologist, mental performance coach, social media and sponsorship management, wearable technology, and more. We handle the daily coordination of this entire team, leaving the athlete and their family free to focus solely on the sport.

Question 2

Do you charge athletes?

Accepted Answer

No. We do not charge athletes any fees, salaries, or service costs — we cover all expenses. Our investment model is based on sharing in the athletes' future sports and marketing revenues; the athlete's success is our success. We also do not act as agents: when an athlete needs an agent, we help them select the right one together.

Question 3

Which sports disciplines are supported?

Accepted Answer

We currently work with 15 athletes in volleyball, tennis, taekwondo, and basketball. 87% of our athletes are female, 73% are national team players, and our average age is 17.4. Taekwondo is one of our priority areas — Turkey has over 850,000 licensed taekwondo athletes and it is one of our strongest Olympic disciplines.

Question 4

Who can apply?

Accepted Answer

Athletes aged 15–20 with high international potential can apply. We look for more than technical talent: a character that 'gets out of bed every morning to be better' and a supportive family structure are decisive for us. During the evaluation process, we reach out to the family before meeting with the athlete, getting to know both sides.

Question 5

How are you different from club academies?

Accepted Answer

Club academies have to serve 50–100 athletes across multiple age groups simultaneously, making it financially difficult to provide individualized support. We focus on a limited number of high-potential athletes, building a comprehensive and personalized team for each one. Athletes continue working with their clubs — we serve as an additional layer of support alongside them.

Question 6

What are your 2028 goals?

Accepted Answer

We aim to send at least 5 Max Potential athletes to the LA 2028 Olympics and for at least 3 of them to win medals. We plan to increase our total number of supported athletes to 50 by 2028. Some are preparing for 2028, while others are targeting the 2032 Olympics.

Question 7

Do you have technology solutions for athletes?

Accepted Answer

Yes. We are developing a mobile app where athletes can set their career goals, break them down into daily steps, and track their progress. We will share more details soon.

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